XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a ...

A few months back I discovered a shocking bug in how Google handles XML sitemaps, which enabled brand new sites to rank for competitive shopping terms by hijacking the equity from legitimate sites. I ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...